India’s leading electronics brand boAt is set to enter the stock market soon. The Securities and Exchange Board of India (SEBI) has approved the Initial Public Offering (IPO) of boAt’s parent company, Imagine Marketing. This approval was mentioned in a document released on Tuesday, September 2.
Confidential Filing Done in April 2025
boAt had confidentially submitted its IPO application to SEBI in April 2025. As per reports, the company is planning to launch its IPO at a valuation of around ₹13,000 crore.
Second Attempt at IPO After 2022
This is not boAt’s first attempt to go public. Back in January 2022, the company had filed for an IPO worth ₹2,000 crore, which included:
A fresh issue of ₹900 crore
An offer for sale (OFS) of ₹1,100 crore
However, the IPO did not materialize at that time.
About boAt and Imagine Marketing
Imagine Marketing, founded in 2013 by Aman Gupta and Sameer Mehta, owns the boAt brand. The company offers a wide range of products including:
Audio devices (like earphones and speakers)
Smart wearables
Personal grooming tools
Mobile accessories
boAt Uses Confidential Pre-Filing Route
For this IPO, boAt has chosen the confidential pre-filing route, which has become popular among Indian companies recently. In fact, companies like Swiggy and Vishal Mega Mart also used this method for their IPOs in 2024.
What Is the Confidential Pre-Filing Route?
Experts say this route offers more flexibility. Here’s how it differs from the traditional IPO process:
Companies get up to 18 months to launch their IPO after SEBI’s approval (vs. 12 months in the traditional route)
The issue size can be modified by up to 50% before filing the final document (UDRHP)
This helps companies reduce pressure and plan better.
12 Other Companies Also Get SEBI’s IPO Approval
boAt is not the only company to receive SEBI’s nod. 12 other companies have also received IPO approval, including:
Urban Company
Juniper Green Energy
Alchem Lifescience
Omnitech Engineering
KSH International
Ravi Infrabuild Projects
Mori Tech
Priority Jewels
Corona Remedies
Om Freight Forwarders
Jain Resource Recycling
Pace Digitech
Strong IPO Activity in 2025
So far in 2025, about 50 companies have been listed in the Indian stock market. Interestingly, over a dozen companies entered the market in August alone, showing strong investor interest.
