Vivo has launched two new flagship smartphones in India — the Vivo X300 FE and the Vivo X300 Ultra.
Both phones were introduced during a live event on May 6, 2026, and come with premium features like ZEISS-powered cameras, powerful Snapdragon processors, and large batteries.
However, the two devices are aimed at very different users.
While the X300 FE targets premium smartphone buyers at a relatively lower price, the X300 Ultra is designed for users looking for a top-end flagship experience.
Sales for both smartphones will begin on May 14 through Amazon and Flipkart.
Vivo X300 FE vs X300 Ultra: Price and Display
The Vivo X300 FE starts at ₹79,999 for the 12GB + 256GB model.
The 12GB + 512GB variant is priced at ₹89,999.
Vivo is also offering a ₹9,000 bank discount during launch, which lowers the effective starting price to around ₹70,999.
The phone features a compact 6.31-inch 1.5K LTPO AMOLED display with:
120Hz refresh rate
5,000 nits peak brightness
On the other hand, the Vivo X300 Ultra comes in a single 16GB RAM variant priced at ₹1,59,999.
Launch offers include a ₹16,000 bank discount.
The phone gets a larger and more premium 6.82-inch 2K AMOLED display with:
144Hz refresh rate
Dolby Vision support
Big Difference in Camera Setup
Camera performance is one of the biggest differences between the two models.
The Vivo X300 Ultra comes with:
Dual 200MP cameras
Periscope telephoto lens
50MP ultrawide camera
50MP front camera
4K 120fps video recording
Meanwhile, the Vivo X300 FE offers a more balanced camera setup with:
50MP Sony IMX921 main camera with OIS
50MP telephoto camera
8MP ultrawide camera
50MP selfie camera
Both smartphones feature ZEISS-tuned cameras for improved photography performance.
Powerful Processors and Large Batteries
The Vivo X300 Ultra is powered by the Snapdragon 8 Elite Gen 5 chipset paired with 16GB RAM.
The X300 FE runs on the Snapdragon 8 Gen 5 processor with 12GB RAM, which is still powerful enough for gaming and heavy daily use.
Battery capacity is also impressive on both devices.
The X300 FE packs:
6,500mAh battery
90W wired charging
40W wireless charging
The X300 Ultra offers:
6,600mAh battery
100W wired charging
40W wireless charging
Long Software Support and Extra Features
Both phones run on Android 16-based OriginOS 6.
Vivo has promised:
Four Android OS upgrades
Seven years of security updates
The Vivo X300 FE also includes:
Ultrasonic in-display fingerprint scanner
IP68 and IP69 water resistance rating
It will be available in:
Urban Olive
Lilac Purple
Noir Black
ZEISS Accessory Also Announced
Vivo has also introduced the ZEISS Telephoto Extender Gen 2 accessory for the X300 FE.
The accessory is priced at ₹15,999 separately, but buyers can get it bundled with the phone for ₹95,997 during the launch offer period.
With the launch of the X300 FE and X300 Ultra, Vivo is clearly aiming to compete strongly in India’s premium and ultra-premium smartphone market.
