Myntra ‘Big Fashion Festival’ 2023 Start October 7; 23 Lakh Products on Offer

Myntra’s Big Fashion Festival (BFF) is set to kick off on October 7, offering fashion enthusiasts a grand celebration of style and savings.

The fourth edition of this festive-centric fashion extravaganza will showcase a staggering array of over 23 lakh styles from more than 6,000 domestic and international brands, spanning categories including fashion, beauty, and lifestyle.

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Early Access for Myntra Insiders

Myntra Insiders, members of Myntra’s loyalty program, will enjoy exclusive early access to the Big Fashion Festival on October 6, ensuring they get first dibs on the exciting deals and offers.

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Value Offers Galore

The event promises an array of value offers, including deals, grand opening hours, brand mania, and limited-time discounts to satisfy every shopper’s appetite for savings.

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Co-Branded Credit Card Bonanza

Buyers can maximize their savings with the Myntra Revolutionary Price Construct, which includes a 10 percent bank offer in addition to attractive value deals.

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Furthermore, those using Myntra’s co-branded credit card in partnership with Kotak Mahindra Bank can enjoy an additional 15% discount on their festive purchases.

Payment Offers from Partner Banks


Customers can avail payment offers through partner banks such as ICICI, Kotak, Paytm, and Cred.

Purchases above a certain threshold will unlock exciting rewards, which may include gold coins, trolleys, backpacks, and more.


Diverse Product Range

Beyond fashion and beauty, the festival season is expected to witness rising demand for home products, furnishings, travel accessories, watches, wearables, footwear, and handbags.

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The Indian wear category offers a staggering 4.5 lakh styles for both men and women, spanning light and heavy Indian and fusion outfits.

Fashion & Beauty Delights

Myntra’s ‘BFF Special’ includes unique hero collections with over 150 new launches, cross-brand collaborations, and captivating celebrity-brand crossovers.

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The Beauty & Personal Care portfolio boasts 90,000 products from 1,500 brands, including 20 new international brands.

The home category features over 2 lakh options, with 50,000 new products added ahead of the festive season.

Enhanced Shopping Experience

Myntra Minis, the platform’s short-form video feature, will enhance user engagement and offer over 500 offer-based videos daily to help customers discover the best deals.

Additionally, tech-enabled features like My Fashion GPT, My Stylist, and Maya (the platform’s conversational commerce chatbot) will aid customers in their shopping journey.

Emphasis on Women in Hiring

Myntra’s robust supply chain network, including 17,000 Mensa (Myntra Extended Network for Service Augmentation) neighborhood kirana store partners, will ensure efficient order fulfillment across the country during the festive season.

The company has also increased women’s hiring to 21 percent and will allocate 45 percent of total appointments in contact centers to women, contributing to a more diverse and inclusive workforce.


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