Amazon Pay Introduces EMI Option for RuPay Credit Card Users; Check Out the Details

With Navratri festivities in full swing, e-commerce companies are rolling out enticing offers to delight customers.

Amazon, a frontrunner in this race, has forged several partnerships with banks to facilitate customer shopping experiences by offering EMI options, cashback, and card payment discounts.

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In a new move, Amazon Pay has unveiled an exciting offer – the introduction of EMI on RuPay credit cards.

This initiative is aimed at simplifying online shopping and making it more affordable for customers.

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EMI on RuPay Credit Cards: A Boon for Festive Shoppers

Customers can now enjoy EMI facilities on RuPay credit cards issued by eight major banks.

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This announcement comes as fantastic news for festive shoppers, as it allows them the flexibility to make purchases during the festive season.

Given the widespread use of RuPay credit cards, many customers can take full advantage of this special Amazon offer.

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During the Amazon Great Indian Festival’s first 48 hours, EMI has proven to be the preferred payment method, with one in four shopping orders opting for installment payments and three out of four EMI orders choosing the No Cost EMI option.

Mayank Jain, Director of Credit and Loans at Amazon Pay India, expressed that the introduction of EMI on RuPay credit cards in partnership with NPCI will provide customers with enhanced access to credit, delivering the best value and maximum savings.


This step promises to make online shopping easier and more convenient, particularly during the festive season when customers will have more and better payment options at their disposal.

Amazon’s Expanding Payment Options


Amazon Pay continues to expand its array of payment options, catering to the diverse preferences of its customers.

In addition to EMI on RuPay credit cards, Amazon Pay offers several payment methods, including Amazon Pay Later, Amazon Pay Wallet, UPI, and more, ensuring that customers have a wide range of convenient and flexible payment choices.

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