Mumbai :
Disney+ users are in for a significant change as the beloved streaming platform gears up to enforce strict rules against password sharing starting this month.
Following in the footsteps of Netflix, Disney+ is taking a firm stance to combat account sharing practices,
aiming to bolster streaming revenue and ensure profitability, according to CEO Bob Iger.
Details of the New Rule:
Walt Disney Co. is set to implement a ban on password sharing for Disney Plus by June, with full enforcement anticipated by September.
Bob Iger emphasized the pivotal role of streaming in the company’s revenue strategy, underscoring the need to curtail unauthorized account usage.
Implications for Users:
The forthcoming rule will prohibit users from sharing their Disney+ login credentials with friends or individuals outside their household.
Iger confirmed the company’s intention to initiate robust measures against password sharing, with a phased rollout beginning in June and expanding to encompass more regions by September.
Fee Structure and Additional Options:
While specific details regarding the fee for adding members outside one’s household remain undisclosed, Disney’s Chief Financial Officer Hugh Johnston hinted at the possibility of subscribers having the option to include non-household members for an additional charge.
Further information on this aspect is expected to be unveiled in due course.
Conclusion:
As Disney+ takes proactive steps to clamp down on password sharing, users are urged to adhere to the new guidelines to ensure uninterrupted access to the platform’s extensive content library.
With the streaming landscape evolving rapidly, such measures are deemed essential for safeguarding the integrity of subscription services and fostering sustainable growth.
