Apple is gearing up for the launch of its highly anticipated Vision Pro mixed reality headset, with production ramping up at the company’s Chinese facilities.
According to sources, Apple aims to have customer-bound units ready by the end of January, with a potential launch in February.
However, last-minute production challenges could impact the planned schedule, as noted in a report by Bloomberg’s Mark Gurman.
Developer Engagement and App Testing
In a move to heighten anticipation, Apple recently sent an email to software developers, urging them to prepare for the mixed reality headset’s launch.
Developers were encouraged to test their apps and submit software for feedback, with Apple expressing excitement about what the coming year holds for the new product.
Complex Launch with Customized Components
The Vision Pro, expected to be priced at $3500, could mark Apple’s most complex product launch to date.
Customized components require new distribution strategies and equipment, posing potential challenges.
Proper fit is crucial, as the headset may not display content correctly if it doesn’t sit appropriately on the user’s head.
Employee Training for Retail Launch
In preparation for the launch, Apple plans to send at least two employees from each retail store to its Cupertino headquarters for training in January.
The two-day sessions will cover the features of Vision Pro and emphasize customer interactions.
Staff will learn to fit the headband, optional prescription lenses, and light seal to enhance the overall customer experience.
Apple’s Challenge to Meta’s Dominance
The Vision Pro launch is expected to position Apple as a strong contender against Meta, the parent company of Facebook, in the headset market.
This marks Apple’s first foray into a new product category since the introduction of smartwatches in 2015 and is anticipated to bring fresh competition to the mixed reality space under the leadership of CEO Tim Cook.
