Life Insurance Corporation of India (LIC) has introduced two new mobile apps — MyLIC for customers and Super Sales Saathi for its agents and intermediaries.
With more than 26 crore policies and one of the largest insurance networks in India, LIC is now focusing heavily on digital tools.
These apps aim to improve customer service, speed up processes, and keep LIC competitive in the fast-changing insurance market.
MyLIC App: Everything in One Place for Customers
The MyLIC app is designed to give customers a complete digital experience. It brings all important services together in one place, making insurance management easier and faster.
With this app, users can:
View and manage all their policies in one place
Pay premiums instantly
Check policy benefits in real-time
Take a policy loan without paperwork
Update or revive policies online
Buy new policies easily
Complete eKYC quickly and securely
The main goal is to reduce paperwork and give customers more control over their financial planning.
Super Sales Saathi: Smart Tool for LIC Agents
The Super Sales Saathi app is built for LIC agents and partners to help them work more efficiently.
Key features include:
Digital tools for selling policies
Real-time updates on policy status
Automated follow-up messages
Better communication with customers
AI-based suggestions to improve customer value
Digital sales kits for presentations
Performance dashboard to track targets and achievements
This app helps agents provide faster and more informed service to customers.
Powered by LIC’s Digital Platform
Both apps are developed under LIC’s DYVE (Digital Innovation and Value Enhancement) platform. This system is designed to create a smooth, secure, and fully connected digital experience for customers, agents, and employees.
With these new apps, LIC is taking a big step towards making insurance services more simple, faster, and completely digital.
