Hyundai Motor India has expanded its i20 hatchback lineup with a new entry-level variant called the i20 ERA for the 2026 model year.
This new version is aimed at buyers who want the i20’s style and reliability at a more affordable price.
The i20 ERA is designed for first-time car buyers and city commuters, especially in the highly competitive premium hatchback segment.
Pricing and Market Position
The Hyundai i20 ERA is expected to be priced around ₹6.50 lakh (ex-showroom), making it the cheapest i20 available in India.
With this pricing, Hyundai wants to attract customers who like the i20 but were previously put off by its higher starting price.
The new variant helps Hyundai compete more strongly with rivals like the Maruti Suzuki Baleno and Honda Jazz.
What Features Does the i20 ERA Offer?
Although it is the base variant, the i20 ERA is expected to include all the essentials needed for daily use. These include:
A fuel-efficient petrol engine suitable for city driving
Basic safety features such as dual airbags and ABS with EBD
Essential comfort and convenience features
A modern exterior design that matches the i20 family look
Hyundai is focusing on practicality rather than premium or luxury features to keep the price affordable.
How It Competes in the Premium Hatchback Segment
The i20 ERA will directly compete with entry-level versions of the Baleno and Jazz.
By offering Hyundai’s build quality and driving comfort at a lower price, the ERA aims to appeal to budget-conscious buyers.
It may also attract customers upgrading from smaller cars or those buying their first premium hatchback.
What Buyers Should Know
Here’s what buyers can expect from the new i20 ERA:
The lowest entry price in the i20 range
Access to Hyundai’s wide service network and strong resale value
A car well-suited for urban driving and daily commuting
Standard safety features for peace of mind
Hyundai is expected to roll out the i20 ERA in dealerships soon. Official details on features, final pricing, and variant options will be announced shortly.
