If you are planning to buy an iPhone launching this year, be prepared to spend more. Reports suggest that Apple may increase the prices of the iPhone 18 Pro and iPhone 18 Pro Max, which are expected to launch in September this year.
The price hike is mainly due to the rising cost of memory chips and other components. However, the base model of the standard iPhone 18 is expected to remain close to its current price and may not see a major increase.
Why Are iPhone Prices Increasing?
According to a South Korean leaker, this information is based on reports from major financial institutions such as Citigroup, Bank of America, and JP Morgan Research.
These institutions believe that despite Apple’s strong control over its supply chain, rising component costs are unavoidable.
Memory chip prices have been increasing for a long time, and even big companies like Apple and Samsung are affected. The report says Apple will pass these higher costs on to customers.
As a result, each storage variant of the iPhone 18 Pro models will be priced higher than the iPhone 17 Pro series.
Will People Still Buy Expensive iPhones?
Historically, iPhone buyers have not been greatly affected by higher prices. However, experts believe that this time, the price increase could lead to a small drop in demand.
Apple is expected to launch the iPhone 18 Pro models and the iPhone Fold in September. The Pro models are likely to come with several upgrades, including:
A new and more powerful chipset
An updated front design
A camera system with variable aperture
Apple has also partnered with Google to bring new AI features to the iPhone. With these upgrades, Apple is expected to justify the higher price of the iPhone 18 Pro models compared to the iPhone 17 series.
