In a recent development impacting online food delivery, Zomato has hiked its platform fees by 25 percent, translating to an increase from Rs 3 to Rs 5 per order.
This adjustment marks a notable shift in the cost structure for users of the popular food delivery platform.
Evolving Fee Structure
Zomato’s decision to raise platform fees follows a series of incremental adjustments over time. Initially introduced at Rs 2 per order in August last year, the fee was subsequently raised to Rs 3 before the recent increase to Rs 5.
This evolving fee structure reflects the platform’s response to changing market dynamics and operational requirements.
Impact on Users
The platform fee hike applies universally, impacting all customers, including those enrolled in Zomato Gold. Notably, the increase was implemented amidst heightened demand during the New Year period, with fees rising from Rs 3 to Rs 4 in key markets.
This move underscores Zomato’s commitment to sustaining its operational efficiency and meeting evolving consumer needs.
Operational Adjustments
In conjunction with the fee adjustment, Zomato has made operational modifications, including the suspension of its inter-city food delivery service, Intercity Legends.
This strategic shift reflects the platform’s focus on optimizing its service offerings to align with market dynamics and regulatory requirements.
Expansion into Event Catering
Amidst these changes, Zomato has announced its foray into event catering, signaling a strategic diversification of its service portfolio.
The platform will now facilitate large orders for events accommodating up to 50 people, marking a significant expansion beyond traditional food delivery services.
Sustainability Initiatives
Noteworthy is Zomato’s commitment to sustainability, with its newly introduced squad for large orders operating exclusively on electric vehicles.
This eco-conscious approach aligns with broader industry trends towards environmental responsibility and underscores Zomato’s dedication to innovation and social impact.
