HDFC Bank announced the launch of its first series of digital credit cards, ‘PIXEL’, on Tuesday, May 14.
PIXEL introduces HDFC Bank’s entry into a fully mobile app-based, customizable credit card range.
With this, users can personalize their credit card experience to match their lifestyle.
They will be able to select categories and merchants, colors, and billing dates.
PIXEL will be available in two variants:
These 2 variants:
- PIXEL Play
- PIXEL Go
PIXEL Play enables users to design their own cards with personalized benefits, while PIXEL Go is tailored for beginners looking to build their credit score. This credit card includes a membership fee of Rs 500, which covers taxes as well.
What are the special features of PIXEL?
1) Customizable cashback options for dining, entertainment, travel, fashion, electronics, and grocery shopping. Flexible repayment options with low-cost EMIs.
2) Instant digital onboarding and real-time transaction tracking via the PayZapp mobile app.
3) Empowering customers to customize their shopping experience by choosing favorite categories and preferred merchants/platforms like Zomato, Myntra, BookMyShow, MakeMyTrip, Amazon, and Flipkart.
4) Earning cashback on spending from these selected merchants/platforms.
How to apply?
Existing and new customers alike can apply for the PIXEL Credit Card using the bank’s PayZapp mobile app.
