Amazon’s much-awaited Great Indian Festival Sale is just around the corner, set to launch on October 10, and the excitement is palpable among shoppers.
The e-commerce giant has revealed that Prime members can enjoy early access to exclusive deals, raising the anticipation even higher.
In contrast, Flipkart’s Festival Flagship Sale start date remains a mystery, but it typically commences around the same time as Amazon’s extravaganza.
Sales Bonanza Set to Showcase Company Performance
The September-October sales bonanza orchestrated by leading e-commerce companies has become an annual ritual, capturing the enthusiasm of festive shoppers.
These sales events are not just about offering discounts; they also serve as a litmus test for companies’ performance.
The festive season sales alone account for approximately 50 percent of the Gross Merchandise Value (GMV) generated by these companies.
Redseer Forecasts 20% YoY Growth, Crossing Rs 90,000 Crore GMV Mark
Each year, the September-October festive season sales hold significant importance for e-commerce companies.
Redseer experts predict a substantial 20 percent year-on-year growth in sales, projecting a total GMV of Rs 90,000 crore.
The festive fervor among customers is expected to drive this remarkable surge.
Wishlist Prepares Customers for Big Savings on a Wide Range of Products
Many savvy shoppers have been curating their wishlists in anticipation of Amazon’s Great Indian Festival Sale.
This strategic move allows them to snag their desired items at significantly reduced prices when the sale finally kicks off.
With discounts ranging from 40 to 60 percent across categories like smartphones, electronics, home & kitchen, fashion, and more, Amazon’s GIF promises to be a shopper’s paradise.
Additionally, the collaboration with SBI brings further discounts for cardholders.
High Demand Expected for Newly Launched Products
The excitement isn’t limited to discounts alone, as customers eagerly await the debut of new products during the Great Indian Festival Sale.
The recently launched iPhone 15 has already created a buzz in India, with some enthusiasts lining up for hours outside Apple stores.
The anticipation is equally high for other innovative offerings expected to go live on the e-commerce platform during the sale.
Rising Inflation Fails to Dampen Expectations
Despite challenges like inflation impacting the growth of the e-commerce industry, companies are brimming with optimism as the festive season approaches.
Manish Tiwari, Head of Amazon India, believes that the impact of rising inflation will be minimal.
He’s confident that 2023 is poised to be the best festive sale year yet, exceeding the benchmarks set in previous years.