Investment platform Groww has announced the pilot launch of Groww Prime, a new optional feature aimed at helping users manage their mutual fund investments more effectively.
This service is designed to make investing simpler and more organised for users.
How Groww Prime Helps Investors
Users who choose Groww Prime will get access to exclusive portfolio insights, 24×7 chat support, and personalised investment guidance, according to a company statement.
These features are meant to help investors make better and more informed decisions.
Groww Prime will assist users in understanding which mutual funds match their financial goals. It will also help them balance their portfolios based on risk
and return expectations, and support important investment actions such as redemptions and portfolio rebalancing.
Opt-In Feature for Mutual Fund Users
Harsh Jain, COO and Co-Founder of Groww, said that Groww is a direct mutual fund platform built for do-it-yourself (DIY) investors.
He explained that many customers have requested tools to manage their mutual fund portfolios better, access detailed research on schemes, and receive guidance for key investment decisions.
He added that Groww Prime has been introduced to meet these needs. The feature will be completely opt-in and will be available alongside regular mutual fund investments.
