Canceling an online food order results in food wastage. To address this, Zomato has launched a new initiative called the Food Rescue Mission.
With Zomato’s Food Rescue initiative, when a user cancels an order, the food will be offered to nearby customers at a discounted price via a popup message.
The order will be delivered to them within minutes, without altering the packaging.
Order cancellation became a challenge
Zomato co-founder Deepinder Goyal posted on social media platform X, saying, “At Zomato, we do not support order cancellations as it causes food wastage.”
He mentioned, “Even with a strict no-refund policy on cancellations, 4 lakh orders are canceled by customers for various reasons.
This is concerning for us, the restaurant industry, and for customers who want to prevent food wastage. To address this, we are launching the Food Rescue initiative today.”
4 lakh orders are cancelled
Zomato reports that approximately 4 lakh orders are canceled each month while being delivered to customers.
The online food delivery company states that this is a serious issue, and they are working on various solutions to prevent food wastage in such cases.
With this in mind, Zomato has launched the Food Rescue initiative. Here’s how the Food Rescue campaign will work!
Here’s how the ‘food rescue’ will be carried out now
Under the Food Rescue initiative, customers within a 3 km radius of a canceled order will receive a popup message about the available food on the Zomato app.
To ensure the food stays fresh, the option to claim the order will be available only for a few minutes.
The original customer and those nearby won’t be able to claim the order.
The payment made by the new customer will be shared between the restaurant and the original customer if they paid online.
Zomato will keep only government taxes and nothing else. Ice cream, shakes, and other perishable items are excluded from the Food Rescue initiative.
The delivery partner will be paid for the entire trip. Zomato stated that the company is committed to reducing food wastage.
