Dubai has launched a unique tourism campaign that rewards UAE residents for inviting their friends and family from abroad to visit the city.
Called the Dubai Invite programme, the initiative allows eligible residents to earn reward packages worth up to Dh3,000 (around ₹79,000) if their invited guests travel to Dubai during the campaign period.
The scheme is part of Dubai’s efforts to attract more international tourists and support its tourism industry.
Why Has Dubai Started This Programme?
Dubai introduced the campaign after tourism slowed due to regional geopolitical tensions, including the conflict involving Iran.
The decline in travel affected hotels, restaurants, airlines, and popular tourist attractions, especially during the summer season.
To encourage more visitors, Dubai has launched several support measures, including promotional campaigns, relief for hospitality businesses, and now the Dubai Invite programme, which turns residents into tourism ambassadors.
How Does the Dubai Invite Programme Work?
Residents who are 18 years or older and have a valid Emirates ID can register friends or family members planning to visit Dubai.
The invited guests must travel to Dubai between July 20 and October 31 and must be arriving from outside the UAE.
Once the visitors complete their trip, the resident who invited them becomes eligible for a package of rewards.
What Rewards Can Residents Get?
Successful participants can receive benefits worth up to Dh3,000.
The reward package may include:
Hotel discounts
Dining offers
Tickets to popular attractions
Lifestyle experiences
Other promotional benefits
The exact rewards depend on the programme’s terms and eligibility conditions.
A Win for Dubai’s Tourism Industry
The programme is expected to benefit not only visitors but also hotels, restaurants, shopping malls, airlines, and entertainment venues across Dubai.
By attracting more tourists during the quieter months, authorities hope to increase hotel bookings and boost spending in the local economy.
A Different Way to Promote Tourism
Instead of relying only on advertising campaigns, Dubai is encouraging its own residents to help promote the city.
Officials believe that personal recommendations from friends and family are more effective in attracting visitors.
Tourism experts also say this referral-based approach could help speed up the recovery of the tourism sector and strengthen Dubai’s position as one of the world’s top travel destinations.
Key Takeaway
Dubai’s new Dubai Invite programme gives UAE residents a chance to earn rewards worth up to Dh3,000 (around ₹79,000) by inviting overseas friends and family to visit the city.
The initiative aims to increase tourist arrivals, support hotels and businesses, and help the tourism industry recover while offering attractive benefits to participating residents.
