AU Small Finance Bank (AU SFB), India’s largest small finance bank, has introduced a premium banking program called AU Eternity.
This program is aimed at catering to the financial needs and lifestyle aspirations of India’s affluent population.
Created in partnership with Mastercard, AU Eternity offers exclusive benefits and tailored solutions for high-income individuals.
Designed for the Affluent Class
AU Eternity was developed after studying the preferences and needs of wealthy individuals in India.
The program combines financial convenience with lifestyle privileges to meet the growing demand for premium banking experiences.
With Mastercard’s global expertise, AU Eternity enhances customers’ lifestyles through personalized payment solutions and exclusive services.
Key Benefits of AU Eternity
The program goes beyond the bank’s existing premium offerings like AU IV and AU Royale. It provides members with unique lifestyle privileges, including:
Marriott Experience Certificate
Movie tickets on BookMyShow
Golf lessons
Easy Diner membership
Amazon Prime membership
Additionally, members get access to advanced banking services, such as dedicated relationship managers and personalized financial planning.
Exclusive Debit Card Features
The AU Eternity Debit Card, offered through Mastercard, comes with several premium perks:
1) Access to international airport lounges.
2) Enhanced dining and travel experiences.
3) An industry-first airport dining benefit, allowing cardholders to dine at popular airport outlets.
4) The ability to manage both personal and business accounts seamlessly.
The card also includes free banking services and cross-currency transaction facilities, making it a versatile tool for affluent customers.
Meeting the Needs of India’s Growing Affluent Class
India’s affluent population is expanding rapidly, with projections estimating 1.65 million affluent individuals by 2027.
AU SFB’s Executive Director, Uttam Tibrewal, emphasized that this group increasingly seeks luxury experiences in travel, hospitality, and lifestyle.
AU Eternity has been designed to meet these needs by blending financial growth with luxurious benefits.
Mastercard’s Role in the Program
Gautam Agarwal, Division President of Mastercard South Asia, explained that affluent customers now demand personalized financial solutions paired with exclusive lifestyle experiences.
Mastercard’s partnership with AU SFB ensures that the AU Eternity program integrates travel, fine dining, adventure,
and financial benefits into one comprehensive package, addressing the aspirations of India’s dynamic affluent class.
