Netflix had a strong start to 2025. In the first quarter (January–March 2025), the online video platform’s revenue increased by 13%.
This growth was driven by more-than-expected subscriptions and higher ad revenue. However, for the first time, Netflix did not share the number of new subscribers for the quarter.
Why Netflix Didn’t Share Subscriber Numbers
Netflix has decided to stop reporting quarterly subscriber figures.
The company now wants to focus on revenue and other financial indicators to track its performance instead of just subscriber growth.
With slower growth in new users, Netflix is turning its attention to boosting its advertising business. In 2025, the company plans to invest more in ad-related capabilities.
Price Hike Before the Quarter
At the end of January 2025, Netflix increased its plan prices. The standard plan now costs $17.99 per month, the ad-supported plan is $7.99, and the premium plan is $24.99.
Key Highlights from Netflix’s Q1 Results
Netflix’s revenue in the March 2025 quarter rose 13% year-over-year to $10.54 billion, slightly above the market estimate of $10.52 billion, according to LSEG.
Earnings per share (EPS) came in at $6.61, much higher than the expected $5.71.
Net income stood at $289 million, or $6.61 per share, compared to the forecast of $233 million or $5.28 per share.
These strong results come at a time when shares of traditional media companies are under pressure due to US tariffs.
Despite this, Netflix expects full-year revenue between $43.5 billion and $44.5 billion. After the results, Netflix shares rose 2%.
Co-CEO Greg Peters said there’s currently no reason to worry about the impact of tariffs.
