Unwanted calls and messages will no longer be a nuisance, as TRAI has introduced new rules to tackle the issue.
According to the guidelines issued on Wednesday, companies failing to disclose unwanted call details properly will face fines ranging from ₹2 lakh to ₹10 lakh.
To curb spam, TRAI has directed all telecom operators to analyze call and SMS patterns based on factors like an unusually high number of calls, short call durations, and the ratio of incoming to outgoing calls.
This real-time analysis will help identify potential spammers more effectively.
Penalty Procedure
A penalty of ₹2 lakh will be imposed for the first instance of providing incorrect information.
If the mistake is repeated, the fine will increase to ₹5 lakh for the second violation. For every subsequent offense, a ₹10 lakh penalty will be applied.
This fine will be charged for providing incorrect data on Unsolicited Commercial Communication (UCC).
Additionally, this penalty will be separate from other fines related to wrongful complaint closures, negligence in registering message headers, and errors in content template registration.
DND app launched
The Telecom Regulatory Authority of India (TRAI) has introduced a new Do Not Disturb (DND) app to help users block unwanted messages, file complaints, and track their resolution.
As part of updates to the Telecom Commercial Communications Customer Preference Regulations (TCCCPR), TRAI has made it easier for customers to report Unsolicited Commercial Communication (UCC).
Previously, users had to register their preferences to block or receive commercial messages. Now, they can file complaints without any prior registration.
Rules Limited to Telecom Networks
The new rules will apply only to messages and calls made through telecom networks.
However, calls and messages sent via OTT apps like WhatsApp will not be covered under these regulations.
During discussions on the new rules, many people raised concerns about this exclusion.
Additionally, TRAI has instructed telecom companies to analyze call and SMS patterns.
This includes detecting unusually high call volumes, short-duration calls, frequent SIM card changes, and a low ratio of incoming to outgoing calls. These measures aim to quickly identify spammers.
Faster Action on Complaints
Previously, customers had to report Unsolicited Commercial Communication (UCC) within 3 days, but now they have up to 7 days to file complaints.
Moreover, telecom companies must act against UCC from unregistered numbers within 5 days, significantly reducing the previous 30-day window.
