LIC policyholders and new buyers have received an important digital update.
The Life Insurance Corporation of India (LIC) has launched two new mobile applications — MyLIC and Super Sales Saathi — on April 15 in Mumbai.
These apps aim to make insurance services faster, simpler, and more accessible.
The launch was part of LIC’s push toward digital transformation through its DIVE (Digital Innovation & Value Enhancement) platform, which focuses on better technology, improved security, and quicker service delivery.
The main goal is clear: reduce paperwork, cut down branch visits, and allow users to manage everything through their mobile phones.
MyLIC App: A Complete Digital Service Hub for Policyholders
The MyLIC app is designed for LIC customers and policyholders.
It works as an all-in-one platform where users can manage their policies without visiting a branch or depending fully on agents.
With this app, users can handle most insurance-related tasks directly from their phone.
This includes paying premiums, checking policy details, and tracking benefits in real time.
One of the most useful features is that users can even revive lapsed policies through the app, a process that earlier required multiple formalities and time-consuming visits.
Key Features of MyLIC App
Policy management in one place
Online premium payment
Policy benefit tracking
Buying new policies online
e-KYC and paperless loan facility
Revival of lapsed policies
In short, the MyLIC app is designed to give customers more control, convenience, and flexibility.
Super Sales Saathi: A Smart Tool for LIC Agents
Along with the customer app, LIC has also introduced Super Sales Saathi, a dedicated app for its agents.
This tool is designed to make their work more organised and efficient.
The app helps agents manage customers better, track policies in real time, and stay on top of follow-ups through automatic reminders.
It also includes advanced tools like AI-based suggestions, a digital sales kit, and a performance dashboard to monitor progress.
These features are expected to help agents improve productivity and offer better service to customers.
Why These Apps Matter for LIC Users
With these two apps, LIC is trying to modernise how insurance services are delivered in India.
Customers can now manage policies without physical visits, while agents get smarter tools to handle their work.
Both apps are built on the same digital platform, ensuring faster service, improved transparency, and a smoother overall experience for users.
How to Download and Get Started
Users can download the apps directly from the Google Play Store or Apple App Store.
After installation, policyholders can link their LIC policies to start using the MyLIC app.
Agents can access their dedicated tools through the Super Sales Saathi app.
Once set up, most LIC services can be managed directly from the mobile phone, making the entire process quicker and more convenient.
