Apple, the renowned American tech giant, is experiencing a remarkable surge in demand for its latest iPhone 15 series, which was launched in September.
Notably, the iPhone 15 Pro and iPhone 15 Pro Max have emerged as customer favorites, with their enhanced camera features and expanded storage capacities.
The decision to elevate prices for these premium models has not deterred consumers, reflecting the allure of the upgraded specifications.
Display Supply Chain Consultants Report Highlights Strong Market Performance
According to a report by Display Supply Chain Consultants (DSCC), the combined share of iPhone 15 Pro and iPhone 15 Pro Max in display shipments for the iPhone 15 series reached 71 percent last month, marking a significant increase from the previous month’s 65 percent.
This robust market performance suggests a growing preference for the iPhone 15 series compared to its predecessor, the iPhone 14 series, launched last year.
Key Suppliers and Market Insights
South Korea’s Samsung Display stands out as the primary supplier of panels for Apple’s iPhone, with reports also indicating LG’s involvement in producing displays for the iPhone 15 Pro Max.
Apple’s CEO, Tim Cook, recently commented on the strong performance of the iPhone 15 series in China, dispelling concerns about losing market share to competitors such as Huawei.
However, Apple’s revenue from China experienced a slight decline in the fourth quarter, prompting industry watchers to closely monitor the company’s performance in this crucial market.
Financial Outlook and Christmas Sales Anticipation
As Apple approaches the critical holiday season, CEO Tim Cook and CFO Luca Maestri have addressed the company’s financial outlook.
Despite a 2.5 percent decline in revenue from China in the fourth quarter, Cook emphasized positive growth when factoring in foreign exchange rates.
Luca Maestri indicated that sales for the current quarter are expected to be on par with the previous year.
Supply Challenges for Premium Models
Acknowledging the increased demand, Cook shared insights into the challenges faced in the supply chain for premium models of the new iPhone series.
This comes as Apple’s fourth-quarter results exceeded market expectations, with a notable boost in iPhone sales and increased revenue from services, mitigating the impact of declining iPad and Mac sales.
Analysts, however, had anticipated a more significant uptick in sales for this quarter.
In summary, Apple’s iPhone 15 series is riding high on consumer interest, with strong demand for premium models and positive market performance, despite some challenges in the supply chain.
As the company navigates the holiday season, all eyes are on its performance and potential market share gains.
