Amul has reduced milk prices by Rs 1 per liter. This price reduction is only applicable in the state of Gujarat.
Amul, a leading dairy brand in Gujarat, has announced a price cut for its major milk products.
The price of 1-liter pouches of Amul Gold, Amul Fresh, and Amul Tea Special has been reduced by Rs 1. This is the first time Amul has lowered milk prices after raising them in June 2024.
Amul Milk New and Old Prices
- Amul Gold: Now Rs 65 per liter (was Rs 66).
- Amul Fresh: Now Rs 53 per liter (was Rs 54).
Amul has reduced the price of milk by Re 1 in Amul Gold, Amul Taza and Amul Tea Special 1 kg pack: Gujarat Co-operative Milk Marketing Federation's Managing Director Jayen Mehta
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Reason for Amul’s Price Reduction
Although the company has not stated the exact reason for the price cut, experts believe it is aimed at offering relief to customers and tackling growing market competition.
Amul’s decision comes in response to the increasing competition in the dairy sector and the needs of consumers.
Customers will get Relief
This milk price reduction will offer significant relief to the public, particularly families that consume large amounts of milk daily.
Amul products are used in millions of households, not just in Gujarat but throughout the country.
Amul is one of the largest dairy companies in India. The milk price reduction is seen as a positive move for both customers and the market.
Amul’s decision comes at a time when people are struggling with rising food prices and inflation.
Business Growth
According to a PTI report, GCMMF’s turnover grew by 8% to Rs 59,445 crore in FY 2023-24.
Mehta mentioned that the cooperative expects double-digit revenue growth in FY 2024-25 due to strong demand.
In the previous financial year, GCMMF processed an average of 310 lakh liters of milk daily, with a total annual milk processing capacity of around 500 lakh liters.
Besides the domestic market, GCMMF exports milk products to approximately 50 countries.
