New Delhi:
In a move following the footsteps of Netflix and Disney Hotstar, Amazon Prime Video has introduced an ad-supported plan, mirroring Netflix’s approach in several countries.
This change, effective since January 29, requires users to pay additional fees to opt for an ad-free viewing experience.
The rollout initially includes countries like the United States, the United Kingdom, Germany, and Canada, with plans for India yet to be disclosed.
Popular OTT Platform Adapts to Market Trends
Known for its extensive content library, including popular Indian web series and international shows,
Amazon Prime Video is adjusting its model to align with industry trends.
Subscribers are now receiving emails informing them about the extra payment required for an ad-free plan,
signaling a shift in the streaming landscape.
Details of Additional Charges and Features
While existing Prime Video members in the United States are reportedly required to pay an extra $2.99 per month for an ad-free experience,
specific pricing details for other countries are yet to be disclosed.
The company promises additional features and benefits in exchange for the extra payment,
though comprehensive details about these enhancements remain undisclosed.
Indian Content and Upcoming Releases on Prime Video
In India, Prime Video has gained popularity with hit series like Mirzapur, Panchayat, and The Family Man.
The platform continues to expand its content offerings,
with releases like Indian Police Force and upcoming seasons of popular shows, including Mirzapur-3, Family Man-3, and Panchayat-3.
As Amazon Prime Video navigates the evolving streaming landscape, users can anticipate more updates and offerings in the coming months.
