Have you ever experienced receiving defective or incorrect products while shopping online?
Amazon is tackling this issue with its new AI tool, Project PI, short for “Private Investigator”.
How Project PI Works
Project PI utilizes two advanced AI technologies: generative AI and computer vision.
These capabilities enable it to detect various issues such as damaged or incorrectly packaged items, as well as items with color or size discrepancies.
What’s more, it doesn’t just identify problems—it also investigates the root causes, helping Amazon prevent similar errors in the future.
Once an item is scanned, Amazon employees decide whether it can be sold at a discounted price, donated, or repurposed.
Implementation and Impact
Currently deployed in the United States, Project PI is set to expand to more locations by the end of 2024.
According to Dharmesh Mehta, Amazon’s Vice President of Worldwide Selling Partner Services, leveraging AI in their operations facilities allows for the early identification of defective items.
This benefits not only customers but also sellers and the environment.
Kara Hurst, Amazon’s Vice President of Worldwide Sustainability, emphasizes how AI contributes to customer satisfaction while also reducing environmental impact.
By preventing imperfect goods from leaving the warehouse,
Amazon aims to minimize pollution associated with transportation, packaging, and returns.
Conclusion
In addition to Project PI, Amazon is utilizing another AI system to address customer issues effectively.
These initiatives demonstrate Amazon’s commitment to improving both the shopping experience and environmental sustainability through innovative technology.
