Demi-Fine Jewellery: In India, jewellery means more than just ornaments. It’s about relationships and emotions.
A mother gifts wedding bangles, a grandmother’s old bracelets hold memories. Every piece has a story.
But now, with gold prices so high—on Saturday, May 10, 2025, the price of 24-carat gold was ₹98,500 for 10 grams—buying gold jewellery regularly is becoming difficult for most people.
In this situation, a new idea is growing among women: why should jewellery only be for investment? Why not for fashion too? This is where demi-fine jewellery comes in.
It’s not fully gold, and not completely fake either. It has style, a touch of gold, and a personal connection.
No More Compromising on Style
When Pallavi Mohadikar, Co-Founder of PALMONAS, started her brand, she asked a simple question: “If a working woman goes to the office daily, isn’t planning marriage or big investments, can’t she still wear jewellery?”
Her answer was clear: “Of course, she can. She just needs jewellery that is affordable and meaningful.” Today, her company sells lakhs of jewellery pieces every month.
And she’s not alone. Orders are coming from cities like Nagpur, Ujjain, and Ranchi. This is not just a passing trend—it’s a shift in thinking.
What Exactly Is Demi-Fine Jewellery?
Think of a necklace that looks just like gold but costs only a bit more than a fancy phone case.
Or a ring with a little real gold that looks so stylish, your friends can’t stop asking about it.
That’s demi-fine jewellery. It doesn’t look cheap, and it doesn’t cost a fortune either—unlike pure gold today.
Why Is Demi-Fine Jewellery Becoming So Popular?
Many still say that real jewellery means gold—especially the older generation. But younger people care more about design and style.
They believe not everything needs to be an investment—some things can just be for joy. This is the mindset of new India, where tradition and fashion go hand in hand.
Challenges of Demi-Fine Jewellery
One of the biggest challenges for demi-fine jewellery is trust. Many people still ask, “Is it real? Will it last?” But brands are ready to face this.
With creative Instagram videos, physical stores, and word-of-mouth, they are building trust and showing that demi-fine jewellery is more than just a trend—it could become a new standard.
Is Gold Losing Its Shine?
Not at all. Gold will always be special. Think of demi-fine jewellery as the charming prince or princess—not as costly, but just as close to your heart.
A Deloitte report says that by 2030, India’s jewellery market could reach $155 billion, and demi-fine jewellery is taking a growing share of it.
What Does the Future Hold?
AI-driven custom designs, lab-grown diamonds, and eco-friendly options are pushing demi-fine jewellery forward.
People now realise that everyday jewellery can be stylish, strong, and budget-friendly.
And who knows—maybe one day, a mother will pass down a demi-fine mangalsutra to her daughter, saying, “This was the first thing I ever bought for myself. Now it’s yours.”
