A major update is coming to YouTube! The platform is changing its ad policy to improve the viewing experience. These changes will take effect from May 12.
Not only will viewers have a better experience, but content creators will also get a chance to earn more. Let’s see what’s changing on YouTube.
Ads Will Appear at Better Breakpoints
Currently, ads can interrupt a video at any point, even in the middle of a scene or dialogue. Starting in May, YouTube will place ads at natural breakpoints, such as scene transitions.
This means ads will no longer disrupt key moments in a video, making the experience smoother for viewers.
Better Experience for Viewers and More Earnings for Creators
YouTube is making this change to enhance the video-watching experience. The company has confirmed that this new system will also apply to older videos, automatically adjusting mid-roll ads.
Creators who want complete control over their ad placements can opt out before May 12 by adjusting settings in YouTube Studio.
To support creators, YouTube is introducing a tool that provides insights on how ads affect viewer experience.
The company recommends using a mix of manual and automatic ad placement, as creators who follow this approach tend to earn 5% more than those relying only on manual placements.
These changes aim to benefit both viewers and creators, making YouTube a better platform for everyone!
