Social media platform X has made a significant change in its monetization policy for content creators.
Earlier, creators earned money through a share of the advertisements shown in their posts. However, X has now shifted its strategy.
Creators will be paid based on the level of interaction their content receives from X’s premium users, reducing their reliance on ad revenue.
Tensions with Advertisers Lead to Change
This decision comes at a time when X is facing tensions with advertisers, including legal action from a group that has boycotted the platform.
With the new system, creators will now earn money based on how much engagement their posts receive, instead of relying solely on ad revenue.
Uncertainty About Payout Percentages
While X has not yet clarified whether the percentage of creator payouts will change, it’s expected that higher engagement could lead to increased earnings.
This means creators may earn more than before without relying on ads. Further changes in the monetization policy may be seen in the future.
Creator Concerns Addressed
This new policy could relieve the concerns of creators who have been worried about a reduction in their earnings.
In addition, premium subscribers will see fewer ads, and those using the Premium+ tier will not see any ads at all.
