Amazon is set to launch a new app aimed at enhancing the user experience for UPI payments.
This initiative will streamline the use of Amazon Pay by separating it from the main e-commerce app.
According to reports, Amazon has completed trials for the new app and anticipates that it will significantly boost user engagement and visibility.
Although Amazon has not officially commented on these developments, the move is expected to be beneficial for increasing the usage of Amazon Pay.
New Features and Services
The upcoming app will offer a range of financial services to Amazon Pay users in India.
Users will be able to manage money transfers, bill payments, insurance purchases, travel bookings, and investments in mutual funds and digital gold—all from the new app.
Currently, these services are accessed through the Amazon e-commerce app, but the new app will consolidate these features for a more focused user experience.
Impact on the UPI Market
The introduction of this new app is anticipated to create significant buzz, especially as it comes two years after Amazon’s separation from PhonePe.
With Amazon Pay’s ongoing investments in Indian operations and its presence with the National Payments Corporation of India (NPCI),
this new app is expected to make UPI payments more convenient and potentially increase user workload.
